So Much Awesomeness!

We’re a little late posting this blog, but we wanted to wait for Hypepotamus to scoop the big news before we posted. Long story short, there is just so much awesomeness going on right now. For starters, we had two amazing events last week (The Fox Theatre Block Party, and the Nashville Opera on the Mountain concert), both of which went off wonderfully and gave us the opportunity to show people all over the southeast how versatile and snazzy Walkabout is.

And now this weekend we have three more amazing events we get to be a part of. I’ll give you a quick run down:

Chattahoochee Riverkeepers Back to the Chattahoochee Rive Race
Saturday, June 13th from 10am-3pm (race at 9am)
Paddlers of all ages and skill levels will take to the water for the 13th Annual Back to the Chattahoochee River Race and Festival. There’s still time to register if you want to be a part of it. Or you can just come at 10am, listen to some awesome music and check out the cool slate of vendors my friends at Health Fairs Onsite put together.


Atlanta Bicycle Coalition Tour de BeltLine
Saturday, June 13th from 7am-3pm
Ride with friends and family through 45 BeltLine neighborhoods, see plans for the next phases, and show some love for our city of dreams shaping into reality. This is a fundraiser ride for the Atlanta Bicycle Coalition, and 10% of registration proceeds go to the Atlanta BeltLine Partnership.

There actually 3 rides as part of this (short, medium, long) so choose which one suits you and register today!


Publish15 Conference
Saturday, June 13th through Sunday, June 14th
Publish15 workshops will focus on a variety of issues confronting authors at all stages of production—from those with only an idea to those with a book in hand but needing an audience. Exhibitors will showcase the latest possibilities and options in all areas of publishing—writing, networking, printing, financing, and much more.  As an added benefit, you’ll get to see yours truly make an ass of himself on Sunday morning as I explain how mobile technology (ahem, walkabout) can be used for book and film promotion.

To top it all off, we’ve just announced that Walkabout will be one of the first 8 companies working out of the much-anticipated Switchyards Downtown Club being organized by Scoutmob Co-Founder Michael Tavani. We couldn’t be more excited to join this amazing group of startups in what is sure to be a hive of consumer, design-forward activity.

As Switchyards’ web footer says, we’re made with soul in Atlanta, and we’re proud to be starting on such amazing journey with such amazing companies.

Why A Mobile Map Matters

With most people having an advanced computer in their pockets (and with the Apple Watch – attached to their wrist at all times) – we’re more in sync with our surroundings than ever. But when we go somewhere new – a festival, an event, a new venue – we’re suddenly put into a place we want to explore but don’t have the first idea on how to do it. Enter: the map.

We’ve all been there. You get somewhere and you get a big, flimsy, paper map. It has symbols, it has paths, and it’s another thing you get to keep track of and, OMG, they folded this thing like an origami swan and once it’s opened, it’s never the same. It gets wet and rips on one of the seams. When you open it up to find a bathroom, you get to look around like a disoriented wildebeest looking for something – anything – that matches one of these little symbols that’s printed right where..oh, where the seam ripped. Great. Look up to find the sun, it’s in the West – now I’m going to look for the compass rose on the map to give me a general idea of where the info station is so I can get a new map. Or I’ll just pick one of the many thrown on the ground with footprints on them.

Does this sound familiar? Is it just me?

We’re in the 21st Century. Why are we still relying on printed event maps when there’s a better way to get around already in our pocket (or on our wrist)? And why should I have to download an app just to look at something for a day, maybe two?

After a trip to the zoo, I was reminded about why Walkabout exists and the problem it’s solving. Saving paper (guys, enough with the paper already), an easy web interface where I don’t have to download an app or go to an app store, and a thing that measure my location in time and space. How novel!

Are you ready to ditch the map? Have any stories on getting lost? Let us know on Facebook or Twitter (or both).


Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and Frito pie enthusiast. Her work can be found on the internets without much trouble.